corporate

Oh, joy. With demographics proving to have decreasing value as a marketing tool, here's a new concept to replace it: psychographics:

"Psychographics provide much more useful information about users. There are multiple data sources making this possible today. Social profile data, behavioral data and customer lifecycle data can now finally be leveraged to contact people who are ready to buy."

What a relief!

Your Twitter name could run afoul of a trademark dispute. And if it does, don't expect prior warning from Twitter.

Fortunately, this example had a happy ending, but it might not have.

Just another reminder of what we own and what we don't.

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Some truly breathtaking numbers in this article from the NYT. The executives of the top 200 companies are doing just fine, thanks. In fact, some of them are pulling in more now than they were four years ago.

In an article that will probably be welcomed on Wall Street, Ray Fisman cites studies suggesting raises may not be the motivators we assume they are, though he also notes the very bad effects pay cuts have. Not surprisingly, the comments cast doubts on the studies Fisman cites, suggesting other studies have found very different results.

A pair of challenges, by Salon's Andrew Leonard and The American Prospect's Jamelle Bouie, to the perennial claim that experience as a corporate CEO is the best kind of preparation for the Oval Office.

Leonard: